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| Youtube and Google Ads |
GEOGLE | YouTube and Google Ads are both advertising platforms owned by Google, but they serve different purposes and offer different types of ad formats. Here's an overview of each platform:
1. YouTube Ads
YouTube Ads is the advertising platform specifically designed for promoting video content on YouTube. It allows advertisers to reach a vast audience of YouTube users through various ad formats. These ads can appear before, during, or after YouTube videos, as well as in the search results and homepage feeds.
Types of YouTube Ads
- TrueView Ads
These ads are skippable video ads that appear before, during, or after YouTube videos. Advertisers are only charged when viewers watch at least 30 seconds of the ad (or the entire ad if it's shorter than 30 seconds) or when viewers interact with the ad.
- Non-skippable Ads
These ads are short video ads that cannot be skipped by viewers. Advertisers are charged on a CPM (cost per thousand impressions) basis.
- Bumper Ads
Bumper ads are short, non-skippable ads of up to 6 seconds that play before or after YouTube videos. Advertisers are charged on a CPM basis.
- Discovery Ads (formerly known as In-Display Ads)
These ads appear alongside YouTube videos, in YouTube search results, or on the YouTube homepage as thumbnail images. Advertisers are charged when viewers click on the ad to watch the video.
- Masthead Ads
These are premium, high-impact ads that appear at the top of the YouTube homepage. They are designed to generate maximum visibility and reach.
2. **Google Ads
Google Ads (formerly known as Google AdWords) is an advertising platform that allows advertisers to display ads across various Google properties, including Google search, Google Display Network, YouTube, and partner websites. Unlike YouTube Ads, Google Ads offers a wide range of ad formats, including text ads, display ads, shopping ads, app promotion ads, and video ads.
Types of Google Ads
- Search Ads: Text-based ads that appear above or below Google search results when users enter specific keywords.
- Display Ads: Visual banner ads that appear on websites within the Google Display Network, which includes a vast network of partner websites.
- Shopping Ads: Product-based ads that appear on Google when users search for specific products.
- App Promotion Ads: Ads that promote mobile apps and encourage users to download them from Google Play Store or the Apple App Store.
- Video Ads: Video ads that can appear on YouTube as well as other websites within the Google Display Network.
Campaign Targeting
Both YouTube Ads and Google Ads offer various targeting options to reach specific audiences based on factors such as demographics, interests, keywords, geographic location, and more.
Budget and Bidding
Both platforms allow advertisers to set their budgets and bidding strategies to control how much they want to spend on their ad campaigns.
Advertisers can use both YouTube Ads and Google Ads to create comprehensive advertising campaigns to reach their target audience effectively, whether through video ads on YouTube or various ad formats on the Google Display Network and search results.
