For those of you who are working as content creators, social media specialists, or any profession related to YouTube, it is very important to understand what the YouTube Desktop Dashboard is, what it is used for, how to operate it, what matrices are important for you to know, and how to measure it. video content performance. Now, it's time for you to find out how important the YouTube Desktop Dashboard is to the progress of your following YouTube channel .
What is the YouTube Desktop Dashboard ?
YouTube Desktop Dashboard is a tool provided directly by YouTube to analyze managed YouTube channels , performance of created video content, audience behavior of channels, and provides comprehensive information and metrics to grow your YouTube channel . Through the detailed description of the data, YouTube Desktop Dashboard users can formulate the next strategy so that the managed channels can be more targeted to the needs of ターゲットにしたいオーディエンスの人口統計。
Benefits of YouTube Desktop Dashboard
Furthermore, the use of YouTube Desktop Dashboard will be explained in more detail by dividing it into 3 parts, namely Video Performance Dashboard , YouTube Channel Performance Dashboard , and YouTube KPI Dashboard .
1. Video Performance Dashboard
Video Performance Dashboard is one of the features that you can find in the YouTube Desktop Dashboard . In this feature, you can analyze each video content that you have uploaded specifically. Once you open the Video Performance Dashboard , at the top you find matrices such as Likes , Dislikes , Comments , Shares , and Total Views . Then at the bottom, there is Audience Retention which allows you to measure the average duration of the audience watching the video. Finally on the right side there is a Watch Time matrix. This matrix is available in various timeframes, from the last 28 days, the last 7 days, to the video performance report on the previous 1 day.
Through information on the performance report of each video that you have uploaded specifically, you can evaluate how the content is received by the audience, identify the effectiveness of the content that has been created based on the indicators that you have previously determined, and determine the next steps so that the performance of your content will improve.
2. YouTube Channel Performance Dashboard
YouTube Desktop Dashboard provides a YouTube Channel Performance Dashboard to analyze the performance of the channels you have created.
3. YouTube KPI Dashboard
Next, there is the YouTube KPI Dashboard available on the YouTube Desktop Dashboard as a tool for analyzing audiences. On the YouTube KPI Dashboard , the available metrics include geography, demographics, and Top Videos from the subscribers of the channel you manage.
By processing data from the YouTube KPI Dashboard , you can understand what kind of picture the subscribers who follow your YouTube account look like and you can focus more on developing content that is a potential source of traffic .
How do I use the YouTube Desktop Dashboard ?
After knowing the benefits of the YouTube Desktop Dashboard , then the next question is how to access it? Therefore, follow these steps to access the YouTube Desktop Dashboard below.
Sign in to your YouTube account .
右上隅にあるプロフィール アイコンをクリックし、[YouTube Studio] を選択します。
You will see several matrix views on the Dashboard . For more in-depth reports or insights , click Go To Channel Analytics , or select Analytics from the left menu.
Find a wide selection of matrices such as Overview , Reach , Engagement , Audience , and Revenue on the Dashboard .
Select " Advanced Mode " on the top right for a more detailed description of insights from your YouTube account and insights from each uploaded video.
To download the report, select the parameters you want to prioritize in Advanced Mode . Then, click the downward-pointing arrow in the top-right corner. Select Google Sheets or a .csv file to download your report.
Also read: How to create a YouTube channel for the first time and its optimization guide
Important matrix in YouTube Desktop DashboardD
Now , after you know what the functions are and how to access the YouTube Desktop Dashboard , you must understand the intricacies of the matrix indicators in it which you will later process and become analytical material, so that you can develop your account so that it is more targeted in accordance with the target audience. you want to go. Of all the matrices provided by the YouTube Desktop Dashboard , some are a number of examples of matrices that you must know.
1. Subscribers
Subscribers are the number of people who have subscribed to your YouTube account .
2. Realtime views
Realtime views are the number of views you've had in the last 48 hours and are presented in charts that update in realtime .
3. Channel views
Channel views are the number of views collected from all content that has been uploaded within a certain time.
4. Channel watch time
Channel watch time is the total amount of time (in hours), spent watching all the videos in your account during a certain period.
5. Impressions
Impressions are the number of times the thumbnails of your videos are seen by the YouTube audience .
6. Impressions click-through rate (CTR)
CTR is the percentage of people who clicked on your video after viewing the thumbnail .
7. Average view duration
Average view duration is how long the average visitor watched your video before clicking.
8. Video subscribers
Video subscribers are the number of viewers who subscribe after watching the video you uploaded.
9. Estimated revenue
Estimated revenue is the net income that can be obtained from your account in a certain period based on all advertisements and transactions that appear from Google . This feature will appear if your account has been verified for monetization.
10. Returning viewers
Returning views are the number of viewers who have visited your account and returned to watch other videos uploaded to your account.
There's still a lot you can learn from the YouTube Desktop Dashboard , but at least you're familiar with the basics of its features. By studying the YouTube Desktop Dashboard , you can identify what things you need to analyze and direct you to develop the YouTube account you are currently working on. Analyze YouTube Desktop Dashboard data , identify the type of content that suits your target audience, and try to connect with the latest trends so that the content you upload is more relevant.