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| Whats is Google ads |
Whats is Google ads
GEOGLE | Google Ads is an online advertising platform developed by Google that allows businesses and advertisers to display their ads on Google's search engine and its advertising network. It is one of the most popular and widely used online advertising platforms in the world. With Google Ads, businesses can create and run various types of ads to reach potential customers and promote their products or services.
The key features of Google Ads include:
1. Search Ads
These ads appear at the top and bottom of Google search results when users enter specific keywords related to the advertiser's products or services.
2. Display Ads
Google's Display Network allows advertisers to display banner, responsive, and video ads on a vast network of websites and apps that are part of the Google Display Network.
3. Shopping Ads
These ads are specifically designed for e-commerce businesses and showcase product images, prices, and other details directly in Google search results.
4. Video Ads
Advertisers can create and display video ads on YouTube and other partner sites within the Google Display Network.
5. App Ads
Google Ads enables app developers to promote their mobile apps across various Google platforms and partner apps.
6. Local Ads
Local businesses can use Google Ads to promote their services to local customers through location-based targeting.
7. Remarketing
Advertisers can show ads to users who have previously visited their website or interacted with their ads.
Google Ads operates on a pay-per-click (PPC) model, meaning advertisers pay when a user clicks on their ad. The cost per click (CPC) varies based on factors such as keyword competition, ad relevance, and ad quality. Advertisers can set a daily budget to control their ad spend and target specific demographics, locations, and interests to reach their desired audience.
Google Ads provides comprehensive analytics and reporting tools, allowing advertisers to track the performance of their ads and make data-driven decisions to optimize their campaigns for better results.