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| What is ad Words |
GEOGLE | "AdWords" was the previous name of Google's online advertising platform, which is now known as "Google Ads." In July 2018, Google rebranded its advertising platform and changed the name from "Google AdWords" to "Google Ads" to better reflect the diverse range of advertising options and formats available to advertisers.
Google Ads (formerly AdWords) is an online advertising service that enables businesses and advertisers to create and display ads on Google's search engine and various other Google properties, as well as on partner websites within the Google Display Network. The platform operates on a pay-per-click (PPC) model, meaning advertisers are charged only when users click on their ads.
With Google Ads, advertisers can target specific keywords, demographics, interests, locations, devices, and other parameters to reach their target audience effectively. The platform offers various ad formats, including text ads, display ads, video ads, shopping ads, app promotion ads, and more.
Advertisers can set budgets, control bids, monitor ad performance, and track key metrics through Google Ads' reporting and analytics tools. The platform also provides optimization features to help advertisers achieve their advertising objectives and maximize the return on their ad spend.
Google Ads is a powerful tool for businesses to connect with potential customers at the moment they are actively searching for products or services online. It allows advertisers to reach a vast audience and tailor their advertising campaigns to specific marketing goals and budgets. As one of the most popular and widely used online advertising platforms, Google Ads continues to be a primary choice for businesses to run effective online advertising campaigns.