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| What's Google ads |
GEOGLE | Google Ads is an online advertising platform developed by Google that enables businesses and advertisers to create and display ads on Google's search engine and across its advertising network. It is one of the most widely used and effective online advertising tools, providing businesses with a way to promote their products, services, or content to a targeted audience.
With Google Ads, advertisers can create various types of ads, including text ads, image ads, video ads, responsive ads, and app promotion ads. These ads can be displayed on Google's search results pages, partner websites, YouTube, and various other locations within the Google Display Network.
Key features of Google Ads include:
1. Keyword Targeting
Advertisers can choose relevant keywords that trigger the display of their ads when users perform related searches on Google.
2. Ad Bidding
Advertisers set bids for their ads, indicating the maximum amount they are willing to pay for each click (cost-per-click or CPC) or impressions (cost-per-thousand impressions or CPM).
3. Ad Targeting
Google Ads offers various targeting options, such as geographic location, demographics, interests, and device types, allowing advertisers to reach their desired audience.
4. Budget Control
Advertisers can set daily or monthly budgets to manage their ad spend and prevent overspending.
5. Performance Tracking
Google Ads provides comprehensive data and insights on ad performance, including click-through rates (CTR), conversion rates, and return on investment (ROI).
6. Ad Extensions
Advertisers can use ad extensions to provide additional information and links in their ads, enhancing the visibility and effectiveness of the ads.
7. Conversion Tracking
Google Ads allows advertisers to track specific actions (conversions) taken by users after clicking on their ads, such as making a purchase or submitting a form.
Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when a user clicks on their ad. This model offers a cost-effective way to reach a targeted audience and allows advertisers to set their budget based on their advertising goals.
The platform provides various tools and optimization features to help advertisers maximize the effectiveness of their ad campaigns and achieve their desired outcomes. Google Ads is a powerful tool for businesses of all sizes to promote their offerings and increase their online visibility.