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| Youtube ad Pay per Click |
GEOGLE | YouTube's ad platform primarily operates on a pay-per-view (PPV) model rather than a pay-per-click (PPC) model. This means that advertisers are generally charged based on views (or interactions) rather than clicks. The specific pricing and charging methods vary depending on the type of YouTube ad format:
1. Skippable In-Stream Ads
Advertisers are charged for skippable in-stream ads on a cost-per-view (CPV) basis. They pay when a viewer watches at least 30 seconds of the ad (or the entire ad if it's shorter than 30 seconds) or engages with the ad, whichever comes first.
2. Non-Skippable In-Stream Ads
Non-skippable in-stream ads are usually charged on a cost-per-thousand-impressions (CPM) basis, where advertisers pay for every 1,000 times their ad is shown to viewers.
3. Bumper Ads
: Bumper ads are short, non-skippable ads of up to 6 seconds in length. Like non-skippable ads, they are generally charged on a CPM basis.
4. Discovery Ads (formerly TrueView Discovery)
Advertisers are charged for discovery ads when a viewer clicks on the ad thumbnail to watch the video.
It's important to note that YouTube's advertising platform allows advertisers to set a maximum bid for their ads, and the actual cost may vary based on the level of competition and the targeting settings.
While YouTube primarily uses the PPV and CPM models for ad pricing, there might be instances of PPC-like pricing in certain ad formats or targeting options. However, as of my last update, PPV (CPV) and CPM remain the dominant pricing models for YouTube ads. To get the most up-to-date information on YouTube ad pricing and billing options, advertisers should refer directly to the official YouTube advertising platform or consult with a Google Ads representative.