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| Wordstream Google ads Benchmarks |
GEOGLE | WordStream is a digital advertising software company that provides tools and resources to help businesses manage and optimize their online advertising, including Google Ads campaigns. They regularly publish benchmark data based on their clients' performance to give advertisers an idea of how their campaigns compare to others in various industries.
Here are some historical Google Ads benchmarks provided by WordStream up to September 2021:
1. Click-Through Rate (CTR)
- Search Network: 3.17%
- Display Network: 0.46%
2. Cost Per Click (CPC)
- Search Network: $2.69
- Display Network: $0.63
3. Conversion Rate
- Search Network: 3.75%
- Display Network: 0.77%
4. Cost per Action (CPA)
- Search Network: $48.96
- Display Network: $75.51
5. Ad Impression Share
- Search Network: 51.94%
- Display Network: 47.86%
6. Quality Score
(Average for All Industries): 5.78
Please note that these benchmarks are averages and can vary significantly depending on factors such as industry, location, competition, ad targeting, and the quality of your campaigns. Additionally, benchmark data may change over time as ad platforms, user behavior, and industry trends evolve.
For the most up-to-date Google Ads benchmarks, I recommend visiting WordStream's website or other reputable sources that regularly publish advertising performance data. Keep in mind that the actual performance of your Google Ads campaigns will depend on various factors unique to your business and target audience.