Get to know affiliate marketing, and how it work
Affiliate marketing doesn't seem like a foreign term anymore for some of us. Especially if you are in the online business world. This marketing strategy is indeed well known and has many fans. Affiliate marketing or affiliate marketing is not only profitable for entrepreneurs or business people but also affiliate marketers. Through this program, you have the opportunity to make money from the internet . This program is perfect for those of you who are active on social media and have the ability to create content. You can earn money, right?
For those of you who want to become an affiliate marketer but don't know about affiliate marketing, calm down. We will discuss together in the following article. Listen, yes!
What is affiliate marketing?
Affiliate marketing is a program where you promote the products or services of a company or brand, and earn a commission for every purchase that occurs. The amount of commission you receive varies, depending on the percentage and selling price of the product. Usually commissions are calculated from sales, but there are also those who calculate it from leads , clicks to websites, free trial users , and application downloads .
This strategy is known to be effective for increasing sales or product sales. Based on data from Rakuten Advertising , 80% of brands use affiliate marketing. It means a lot. If you check on a search engine, you will find many brands that open affiliate programs, both small and large brands. There are also many fans, because they can provide additional income in the event of a purchase using the affiliate link that you share.
Anyone can join or register as affiliate marketing, it doesn't have to be an influencer, celebrity, TikTok celebrity or celebrity. Generally, this program also doesn't require you to have a lot of followers on social media and it's free. So you don't have to worry about paying registration fees or other fees.
How Affiliate Marketing works
How does affiliate marketing work? Simply put, you share a product link, then you will get a profit or commission if there is a purchase using that link. For more details, see the following explanation!
1. Sign up for an affiliate marketing program
If you want to join as an affiliate, then the first thing you have to do is register for an affiliate marketing program. You can register through the website of each company. 簡単です。「アフィリエイト マーケティング [ブランドまたは会社]」と入力するだけで、アフィリエイト登録ページにつながるリンクが表示されます。 For example, you want to register for the Shopee affiliate program, then you simply type in Google with these keywords , and you will find a website to register.
After signing up for this affiliate program, you will get an affiliate link. On the link, there is an affiliate ID that serves to record all transactions originating from that ID. So the commission can go to your affiliate account.
2. Share the affiliate link
After getting the affiliate link, you can share the link on your website or blog, TikTok, Instagram, Twitter, or other social media that you have. You can also share the link with the people closest to you.
On TikTok usually people flock to interesting content and provide product links that point to certain e-commerce or to the TikTok shop itself. For example, content about OOTD, then at the end of the video, the content owner shares a link to buy pants, bags, shirts, or shoes. You can share the link in this way.
You can also share affiliate links through the comments column. For example, in some TikTok accounts that upload interesting content and get a lot of attention from the audience, usually someone comments "Sis, allow me to spill the bag, はい」と表示され、製品を購入するためのリンクが表示されます.
3. Ppeople click the link and buy the product
After sharing the link across multiple platforms, people can click on the link and it will be taken to the product page to make a purchase.
4. Incoming transactions - recorded by affiliate network
Every consumer who clicks on the link and makes a product purchase, the transaction will be recorded by the affiliate network through the affiliate link that you share.
5. Purchase confirmed by seller
After that, the seller will confirm the purchase and process the product to be sent to the customer .
6. Earn commissions
If all the above processes have been completed, you will get a commission from the sale. The commission you receive, the amount varies. It depends on the price of the product sold and the percentage you get. The percentage of commission you receive from each product also varies, some offer 5% per product, some offer up to 20% commission per product. It all depends on the affiliate program you follow.
This commission can be disbursed to your account in the form of money. However, in some companies/brands, there is a minimum amount that must be reached in order for the commission to be sent to your account. For example, a commission will be sent if you have reached a minimum of IDR 20,000, if that amount has not been reached, then the delivery will be postponed and combined with the next commission until it reaches IDR 20,000.
Advantages and disadvantages of affiliate marketing
アフィリエイトのメリット・デメリットは以下の通り:
Advantages of affiliate marketing:
Easy to run, you only focus on marketing the product and don't need to be involved in the delivery process.
Requires small capital or even no capital or costs at all.
Can earn extra income.
You can offer many products. For example, you promote a pants product in content A. Then create content and promote other products, the links in content A can still be clicked for purchase. So you can earn commissions from different products. That's why many say affiliate marketing is a business that can be a source of passive income.
Flexible time. Another advantage of being an affiliate marketing is the flexible time to work and being able to work from anywhere.
Disadvantages of affiliate marketing:
One of the weaknesses of affiliate marketing is that the amount of commission depends on sales and percentages. In other words, you don't have a steady income.
Compete with other affiliate marketing. You have to be creative in order to compete with other affiliates, especially if a product doesn't just rely on one affiliate.
It takes patience, time, and hard work to build a relationship with your audience and earn trust that leads to clicks or purchases.
Tips to become a successful affiliate marketer
Here are some tips to become a successful affiliate marketer or affiliate that you can try!
1. Choose and list the best affiliate programs
There are many brands or companies that offer affiliate programs. Make sure you choose the best program. Pay attention to the suitability of the products they offer with your niche and audience, the percentage of commissions offered, commission disbursement, and other details. Each brand or company may have different terms and conditions. You can compare one program with another then choose and list to the best one.
2. Understand the target audience & build positive relationships
Understanding the target audience is important. That way, you can choose the right product to promote, according to their needs and that can answer the problems they are experiencing.
You can understand your audience by doing research or following certain forums to find out what they often ask about the product you are going to recommend. That way, you can create content and product recommendations that match their questions. Creating content and recommending the right products can also increase engagement with them.
3. Review products or services in an interesting way
In order for the audience to believe in the product or service you offer, you need to make the review as interesting and clear as possible. You can share your experience using the product or service. For example, you make a review by comparing two similar products from different brands and then providing a purchase link. Or review with first impressions of makeup products, haul fashion and compare images with original products, and others. Product reviews can make it easier for consumers to choose the most suitable product for them.
4. Create quality content
Next is, create quality content. As an affiliate marketer, of course you want to get a commission. However, don't just focus on getting commissions. Create interesting and quality content. After that, promote your content to all the channels you own or those closest to you. With good content, the audience will be more interested in watching and seeing the products you promote. In addition, make sure the platform you have also has other quality content, not just product promotions.
5. Focus on a specific niche
You can focus on recommending products or services in one niche . For example, you take the fashion niche . Then you can create content about fashion , OOTD, mix & match. So the products being promoted are bags, shoes, clothes, pants, headscarves, and others.
Now, there are a lot of cake girls, earth girls, or mamba girls outfits. You can create a thread on Twitter or a video on TikTok and recommend suitable products. If you already have a platform and content, you can tailor products to your niche. For example, you manage a blog, then choose a product that fits the niche/theme of the blog.
7. Use multiple platforms
To be able to reach more people who see the content and links you share, you can take advantage of several platforms at once. For example, making a TikTok video and then reposting it to Reels Instagram, or Instagram Stories, or vice versa. Or create similar content but turn it into text for upload on Twitter. If you are still confused about which platform to use, you can ask yourself these two things:
What platform do you use the most?
What platform do you understand best?
8. Provide a Call to Action (CTA)
Don't forget to provide a Call to Action (CTA) so the audience knows what to do next. For example, what is currently busy is "click the yellow basket to buy the product" , or "the product link is in bio no 99" which is usually on TikTok and Instagram. You can adjust this CTA according to the media you use. For example on Instagram, you can use product links that can be directly tapped or on your blog using a CTA button such as “Buy now” , “View product” , or “Download free!”
.
9. Following the trend
As an affiliate marketer, of course you are competing with other affiliates who recommend products from the same niche . Therefore, you need to keep up with trends in order to stay competitive. For example, following the development of content that the audience is interested in, or new marketing strategies, and others.
Example of an affiliate marketing program
If you want to join an affiliate program, there are lots of options that you can find. The following are examples of affiliate programs from several companies in Indonesia:
Tokopedia affiliate
TikTok shop affiliate
Lazada affiliate
Blibli affiliate
Amazon affiliate
Well, that's the discussion about affiliate marketing or affiliate marketing, I hope it helps, huh. Are you interested in trying this one business opportunity? Affiliate marketing does offer a fairly large advantage. However, this cannot be achieved instantly. You have to be consistent and also patient.
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